E-Commerce Giant Flipkart has signed a Memorandum of Understanding (MoU)
with the Tamil Nadu MSME Trade and Investment Promotion Bureau (MTIPB) to
promote local artisans weavers craftsmen and small and midsize businesses in
Tamil Nadu into their fold
The partnership, under the Flipkart Samarth programme, will enable local
artisans, weavers, and craftsmen to showcase their hallmark products. The MTIPB
will support Flipkart’s engagement with State-owned or affiliated enterprises
and undertakings that work with local artisans, weavers, crafts producers and
farmers to provide training and support.
Many of cooperative
societies in the state involved in production of handicrafts
The State is a world-known destination for consumers who are in search of
some of the finest handicrafts in India, such as celestial figures in bronze,
brass lamps, rosewood carvings, sandalwood carvings and more. “There are 294
Industrial Cooperative Societies functioning under the department. Many of them
are involved in production of handicrafts. This pact will link these societies
to a national market for their products,” said State Industries Commissioner
and Director of Industries and Commerce, Anu George.
“Flipkart Samarth seeks to break entry barriers for local artisans and
weavers by extending incubation support, which includes benefits in the form of
seamless onboarding, marketing, account management, business insights and
warehousing support said a spokesman of the E Commerce company. This will
create avenues to increase business and trade inclusion opportunities.
Collaboration with the State government is yet another step towards this.”
Flipkart Samarth now
supports 7,50,000 artisans weavers and craftsmen across India
The programme, launched in 2019, aims to build a sustainable and inclusive
platform for under-served, domestic communities and businesses to empower them
with greater opportunities and better livelihood. Flipkart Samarth is now able
to support the livelihood of over 7,50,000 artisans, weavers and craftsmen
across India and is working towards bringing more such sellers to the platform.
Flipkart had announced the availability of a Tamil interface for shoppers on
the platform, bringing it closer to consumers in the State. The MoU was signed
in the presence of Rural Industries Minister P Benjamin and was attended by key
dignitaries from the MSME department.