Dr.AnupWadhawan, launched block chain based Coffee E-marketplace through video
conferencing in New Delhi on March 28th.
Speaking on the
occasion he said that this pilot project will help integrate the farmers with
markets in a transparent manner and lead to realization of fair price for the
coffee producer. Dr.Wadhawan said that the block chain will also reduce the
number of layers between coffee growers and buyers and help farmers double
The project was
activated simultaneously by Mr. Jose DausterSette, Executive Director,
International Coffee Organizationís (ICO) from Nairobi, Kenya. Rahul Chhabra,
Indiaís High Commissioner to Kenya was also present.
India is the only
country in the world where entire coffee is grown under shade, handpicked and
sun dried. It produces one of the best coffees in the world, produced by small
coffee growers, tribal farmers adjacent to National Parks and Wild Life
Sanctuaries in the Western and Eastern Ghats, in Karnataka and Tamil Nadu which
are two of the major bio-diversity hot spots in the world.
South Indian coffee
is highly valued in the World Market and sold as premium coffees. The share of
the south Indian farmers in the final returns from coffee has always been very
Block chain based
market place app for trading of Indian coffees is intended to bring in
transparency in the trade of Indian coffee, maintain the traceability of Indian
coffee from bean to cup so as the consumer tastes real Indian coffee and the
grower is paid fairly for his coffee produced.
will help in creating a brand image for Indian Coffee through traceability in
reducing growers dependency an intermediaries by having a direct access to
buyers for a fair price for their produce, in finding right coffee suppliers
for exporters and within the stipulated time to meet the growing demands and in
building a better trust and long term relationship due to increased visibility
towards the traceability and transparency of the produce.
Coffee Board is
collaborating with M/s Eka Plus, one of the global leaders in Digital Commodity
Management platforms for Agriculture for development of Block chain based
marketplace application. Eka Plus have developed the application and a group of
15-20 coffee farmers, exporters, roasters, importers and retailers are already
registered on the platform from India and abroad. It is one of the few coffee
block chain processor for coffee after France and Ethiopia in the world.
like coffee farmers, traders, coffee curers, exporters, rosters, importers and
retailers register on the platform to make trade transactions. The coffee
farmer registers credentials like place where coffee is grown, details of the
crop, elevation, certificates if any and any relevant information. A block is
created for each of the lot the farmer sells on the Block chain. The
credentials of the block/ lot will be stored on the Block chain throughout its
journey and are immutable.